Our Story
a·nu·yu began in the aftermath of an experience that was both deeply fulfilling and unexpectedly challenging.
In March 2026, a·nu·yu co-founder Juliana Fox brought (re)claim to life, a multigenerational women's event rooted in three pillars: resilience, redemption and reclamation. Women across generations gathered to listen and share stories, creating connection through the experiences that shape who we are and who we are becoming.
Juliana poured herself into creating (re)claim. What followed was something she hadn't anticipated: immense pride alongside exhaustion, fulfillment alongside depletion.
Already navigating perimenopause, Juliana found herself exhausted but struggling to get the restorative sleep she needed. Between middle-of-the-night wakeups, a racing mind, and the effects of stress and hormonal change…it ultimately led her to look more deeply into sleep, cortisol, and nervous system support.
She began to understand that sometimes it's through difficulty or opposition that we find our medicine. After creating a space that encouraged other women to listen to themselves, Juliana realized her own body was asking her to do the same.
So she did.
More than two decades of sobriety had already shaped Juliana's approach to health and what it meant to truly unwind. She wasn't looking to replace a glass of wine at night. She wanted an intentional ritual she could look forward to, one that supported the transition from the demands of the day into rest.
As her research deepened, Chris Smith, her partner and eventual co-founder, saw something bigger.
What if they created what she was looking for?
Together, they began researching, asking questions, and working with experts to bring that idea to life.
That journey became a·nu·yu, with (re)claim: PM as its first product.
Juliana + Chris
Their story began more than 25 years before a·nu·yu.
Juliana and Chris first met when they were young, before life took them in separate directions. More than two decades later, their paths crossed again. They returned to one another with years of life, growth, and experience between them, ready to build something new rather than recreate what had been.
Juliana is a storyteller, connector, and endlessly curious seeker. Chris is a builder, entrepreneur, and natural problem-solver. She tends to ask what if? He tends to ask how do we make it happen?
a·nu·yu lives somewhere between the two.
At its heart is a belief they both share:
Life changes. We change. What we need changes too.
Becoming a·nu·yu isn't about going back to who you were. It's about listening to who you are now and supporting who you're becoming next.
Juliana Fox + Chris Smith
Co-Founders, a·nu·yu