Meet the Team
The people behind a·nu·yu.
Juliana Fox
Co-Founder / CEO
Juliana brings more than two decades of experience working closely with people through beauty, wellness, and life’s many transitions — as a hairstylist, Reiki Master, Yoga Nidra facilitator, astrologer, and intuitive guide. She is also the creator of (re)claim, a multigenerational women’s event rooted in resilience, redemption, and reclamation.
As Co-Founder and CEO of a·nu·yu, Juliana leads the brand’s vision, product development, and the experience surrounding everything the company creates. The idea grew from her own season of hormonal change, disrupted sleep, and those all-too-familiar 4 AM wake-ups — and from there, into something bigger: helping women feel supported through whatever season comes next.
Chris Smith
Co-Founder / CFO
Chris brings decades of entrepreneurial experience building and operating businesses, with a background in leadership, financial management, operations, and turning ideas into sustainable companies. As Co-Founder and CFO of a·nu·yu, he helps guide the financial strategy and business decisions that allow the brand to grow thoughtfully and with intention.
Chris was also one of the earliest believers in what a·nu·yu could become. As Juliana began searching for solutions to challenges she was experiencing herself, he encouraged her to stop looking for what she wished existed and consider creating it. That conversation helped turn a personal need into a shared vision and, ultimately, a·nu·yu.
Devon Ost
Chief Operating Officer
Devon brings more than 15 years of experience in consumer products, with a background in sales operations, supply chain, logistics, and bringing products from concept to market. As Chief Operating Officer of a·nu·yu, she helps turn the brand’s vision into action — guiding manufacturing, planning, and the many behind-the-scenes details that support thoughtful growth.
As a mother, caregiver, and breast cancer survivor, Devon also brings a deeply personal understanding of how women’s needs and priorities evolve through different seasons of life. She is passionate about helping build a brand that makes women feel understood, supported, and empowered to care for themselves.
Dylan Fox
Brand Designer
Dylan is the visual mind helping bring a·nu·yu to life. As Brand Designer, he translates the brand’s ideas, energy, and personality into the visual language you see across a·nu·yu. From digital design to the details that shape the customer experience, Dylan helps make sure the brand looks as intentional as the products themselves feel.
Creative by nature and entrepreneurial in the way he thinks, Dylan has always been drawn to building, experimenting, and bringing ideas to life. He is also a guitarist and musician, and serves as the brand designer for his band, creating its artwork and graphics and helping shape its visual identity. For Dylan, music and design are simply different ways of doing what comes naturally: creating something from an idea.
Jenna Kauffman
Creative Director
Jenna brings a thoughtful creative eye and a natural sense of connection to a·nu·yu. As Creative Director, she helps shape how the brand looks, feels, and communicates, bringing ideas together in a way that feels cohesive, intentional, and distinctly a·nu·yu. With a bachelor’s degree in Fashion Design, creativity has long been part of how she sees and moves through the world.
That creativity extends into music, where Jenna plays bass and manages the band as well. Known for being a strong communicator and someone who naturally brings people and ideas together, she has a way of balancing the creative with the practical. Whether through design, music, or collaboration, Jenna is drawn to creating things that feel meaningful, connected, and true to the people behind them.
We may each bring something different to the table, but we share the same goal: building something successful and meaningful — together.